Minding Your Own Brand

Have you perfected your Slinky ... Continued

As I glanced down into the stretched plastic, I could only envision my endless attempts at perfecting the art of slinky. While it did take quite some time, my efforts proved to be a success. Once I positioned my toy in the correct pose, angled at the perfect degree, the slinky managed to slide down the stairs as if it were a gold medal gymnast. My feelings of accomplishment mirror the feelings of achievement felt by companies as goals are completed and higher platforms of success are reached. Through specialty and pinpointed niches of the market, a company may find its very own path to slinky-stardom. After identifying the true purpose and mission of the company, customers will identify and emotionally connect with the company offerings.

How will you know when you have perfected the Slinky technique? You’ll witness your slinky effortlessly float to the final platform, echoing its melodious rhythm on each step of the way.

Kristen Collins, a junior at Bryant University, currently holds a dual major in Marketing and Finance, with a double minor in Communication and Economics. She recently finished a semester long internship with IMAGEidentity. If you would like to contact Kristen, please feel free to reach her via email at kcollin2@bryant.edu or at 631-848-5795.

Editor, Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

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